LinkedIn Marketing Hero

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About Course

LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.

In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.

This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.

Do look at the course table of contents to get an idea of what you’ll learn.

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What Will You Learn?

  • Using LinkedIn for marketing
  • Setting up a great LinkedIn profile for success
  • Creating connections with important people
  • Establishing a noticeable public presence on LinkedIn

Course Curriculum

Introduction

Getting Started with LinkedIn

Building your LinkedIn Profile

  • How to Create a LinkedIn Profile
    02:30
  • 7 Common Mistakes to Avoid In Your LinkedIn Profile
    06:50
  • What to Use in Your LinkedIn Photos
    02:50
  • Crafting Your Professional Summary
    03:06
  • Setup your Custom LinkedIn Profile URL
    01:40
  • Getting Your Recommendations on LinkedIn
    02:56
  • Selecting the Right Background Picture
    01:42
  • Making it Easier For People to Reach Out to You
    02:08
  • Writing a Great Headline for your Profile
    02:56

Build Your LinkedIn Network

  • Crafting Your Professional Story
    02:00
  • Engaging and Connecting with Leaders in Your Niche
    02:23
  • Joining and Communicating in Groups
    02:28
  • Building Connections by Engaging on People’s Posts
    01:29
  • Asking for Introduction and Leads
    03:39

Crafting content on LinkedIn

  • Your LinkedIn Feed
    03:12
  • What is LinkedIn Pulse
    02:53
  • Creating Content on LinkedIn
    02:02
  • Using Videos to Grow Your Personal Brand
    02:18
  • How to Craft Content for LinkedIn Pulse
    03:00
  • Writing Effective and Engaging Articles
    02:17

Marketing with Pages on LinkedIn

  • Setting Up a LinkedIn Page
    04:55
  • LinkedIn Page Posting Strategy
    02:59

LinkedIn Groups

  • How to Setup a LinkedIn Group
    02:45
  • How to Grow Your LinkedIn Group
    02:32
  • How to Manage Your LinkedIn Group
    02:08
  • Keeping Your LinkedIn Group Active and Engaging
    02:28
  • How to Get People to Post on Your LinkedIn Group
    02:23

Managing Your Contacts

  • Finding Your Ideal Contacts on LinkedIn
    03:14
  • Sending a Good Connect Request
    03:44
  • Downloading Your LinkedIn Contacts
    02:20
  • How to Find Email Addresses of Your Leads
    01:57

Messaging Your Leads

  • Correctly Reaching Out to a Contact Through Messages
    04:28
  • How to Schedule Appointments Through Messages
    03:06
  • Following Up Correctly
    04:29

LinkedIn Advertising

  • LinkedIn Advertising Overview
    06:22

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